Three Little Figs vs Roland Foods · Bay Area shelf head-to-head
Three Little Figs and Roland Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Roland Foods carries more Brand PowerRoland Foods is in more Bay Area grocersRoland Foods fields the deeper lineupThree Little Figs sits further up the premium end
Three Little Figs
Roland Foods
11
brand power
51
2
products
56
2
categories
19
2
subcategories
32
1
grocers
11
$14.49
avg price
$6.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Three Little Figs▭ Roland Foods
Distribution · 30% of score4·46
T
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Three Little Figs
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Three Little Figs · 0
no exclusive doors — everywhere Three Little Figs is, Roland Foods is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Three Little Figs · Roland Foods