Lining them up…
Three Wishes and Bob's Red Mill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 10 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Three Wishes is, Bob's Red Mill is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Three Wishes · Bob's Red Mill
11 products in the catalog·210 products in the catalog
spans 2 categories·spans 25 categories · 51 subcategories
~1% average share on the shelves it competes on·~8% average share on the shelves it competes on