Tillamook vs Cabot · Bay Area shelf head-to-head
Tillamook and Cabot, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tillamook carries more Brand PowerTillamook is in more Bay Area grocersTillamook fields the deeper lineupCabot sits further up the premium end
Tillamook
Cabot
67
brand power
53
127
products
45
6
categories
3
21
subcategories
8
20
grocers
17
63.0¢
price per oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tillamook▭ Cabot
Distribution · 30% of score83·71
carried in 20 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tillamook
only Cabot
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tillamook · Cabot
