Tru-blu vs Annie's · Bay Area shelf head-to-head
Tru-blu and Annie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineup
Tru-blu
Annie's
7
brand power
73
3
products
130
2
categories
21
2
grocers
21
$3.32
avg price
$6.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tru-blu▭ Annie's
Distribution · 30% of score8·88
T
carried in 2 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tru-blu
no top category Annie's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tru-blu · 0
no exclusive doors — everywhere Tru-blu is, Annie's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tru-blu · Annie's