Tsar Nicoulai Caviar vs Simple Mills · Bay Area shelf head-to-head
Tsar Nicoulai Caviar and Simple Mills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simple Mills carries more Brand PowerSimple Mills is in more Bay Area grocersSimple Mills fields the deeper lineupTsar Nicoulai Caviar sits further up the premium end
Tsar Nicoulai Caviar
Simple Mills
40
brand power
71
14
products
75
7
categories
13
6
grocers
22
$29.54
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tsar Nicoulai Caviar▭ Simple Mills
Distribution · 30% of score25·92
carried in 6 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pancake & Waffle Mix1 vs 4 SKUs
1% of shelf
only Tsar Nicoulai Caviar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tsar Nicoulai Caviar · 1
only Simple Mills · 17
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tsar Nicoulai Caviar · Simple Mills