Umyum vs Field Roast · Bay Area shelf head-to-head
Umyum and Field Roast, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Roast carries more Brand PowerField Roast is in more Bay Area grocersField Roast fields the deeper lineupUmyum sits further up the premium end
Umyum
Field Roast
15
brand power
63
6
products
27
5
categories
10
6
grocers
19
$1.97
price per oz
90.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Umyum▭ Field Roast
Distribution · 30% of score25·79
U
carried in 6 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Umyum
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Umyum · 0
no exclusive doors — everywhere Umyum is, Field Roast is too.
only Field Roast · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Umyum · Field Roast
