Urban Remedy vs Wholly Balls! · Bay Area shelf head-to-head
Urban Remedy and Wholly Balls!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Urban Remedy carries more Brand PowerUrban Remedy is in more Bay Area grocersUrban Remedy fields the deeper lineup
Urban Remedy
Wholly Balls!
59
brand power
21
65
products
8
21
categories
2
8
grocers
2
$2.05
price per oz
$2.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Urban Remedy▭ Wholly Balls!
Distribution · 30% of score33·8
W
carried in 8 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Urban Remedy
only Wholly Balls!
no top category Urban Remedy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Urban Remedy · 6
only Wholly Balls! · 0
no exclusive doors — everywhere Wholly Balls! is, Urban Remedy is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Urban Remedy · Wholly Balls!