Urban Remedy vs Wonder Melon · Bay Area shelf head-to-head
Urban Remedy and Wonder Melon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Urban Remedy carries more Brand PowerUrban Remedy is in more Bay Area grocersUrban Remedy fields the deeper lineup
Urban Remedy
Wonder Melon
59
brand power
12
65
products
3
21
categories
1
21
subcategories
2
8
grocers
3
$9.64
avg price
$4.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Urban Remedy▭ Wonder Melon
Distribution · 30% of score33·13
W
carried in 8 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Urban Remedy
only Wonder Melon
no top category Urban Remedy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Urban Remedy · 7
only Wonder Melon · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Urban Remedy · Wonder Melon
