Urban Remedy vs Wtrmln Wtr · Bay Area shelf head-to-head
Urban Remedy and Wtrmln Wtr, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Urban Remedy carries more Brand PowerUrban Remedy is in more Bay Area grocersUrban Remedy fields the deeper lineup
Urban Remedy
Wtrmln Wtr
59
brand power
25
65
products
4
21
categories
2
8
grocers
7
$1.03
price per fl oz
44.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Urban Remedy▭ Wtrmln Wtr
Distribution · 30% of score33·29
W
carried in 8 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Urban Remedy
only Wtrmln Wtr
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Urban Remedy · 2
only Wtrmln Wtr · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Urban Remedy · Wtrmln Wtr
