Urban Remedy vs Zen · Bay Area shelf head-to-head
Urban Remedy and Zen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Urban Remedy carries more Brand PowerZen is in more Bay Area grocersUrban Remedy fields the deeper lineupUrban Remedy sits further up the premium end
Urban Remedy
Zen
59
brand power
25
65
products
4
21
categories
2
8
grocers
10
$2.05
price per oz
52.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Urban Remedy▭ Zen
Distribution · 30% of score33·42
Z
carried in 8 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Urban Remedy
only Zen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Urban Remedy · 3
only Zen · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Urban Remedy · Zen
