Velveeta vs Kraft · Bay Area shelf head-to-head
Velveeta and Kraft, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kraft carries more Brand PowerKraft is in more Bay Area grocersKraft fields the deeper lineupKraft sits further up the premium end
Velveeta
Kraft
44
brand power
60
13
products
65
3
categories
9
3
subcategories
23
8
grocers
13
53.3¢
price per oz
71.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Velveeta▭ Kraft
Distribution · 30% of score33·54
V
carried in 8 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score66·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Velveeta
no top category Kraft doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Velveeta · 0
no exclusive doors — everywhere Velveeta is, Kraft is too.
only Kraft · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Velveeta · Kraft
