Violife vs Field Roast · Bay Area shelf head-to-head
Violife and Field Roast, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Roast carries more Brand PowerField Roast is in more Bay Area grocersField Roast sits further up the premium end
Violife
Field Roast
56
brand power
63
27
products
27
4
categories
10
4
subcategories
11
17
grocers
19
$1.03
price per oz
90.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Violife▭ Field Roast
Distribution · 30% of score71·79
carried in 17 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Violife
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Violife · Field Roast
