Virginia's vs Newman's Own · Bay Area shelf head-to-head
Virginia's and Newman's Own, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Newman's Own carries more Brand PowerNewman's Own is in more Bay Area grocersNewman's Own fields the deeper lineup
Virginia's
Newman's Own
0
brand power
65
5
products
71
4
categories
13
4
subcategories
20
2
grocers
19
$9.87
avg price
$7.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Virginia's▭ Newman's Own
Distribution · 30% of score8·79
V
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Virginia's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Virginia's · 0
no exclusive doors — everywhere Virginia's is, Newman's Own is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Virginia's · Newman's Own