Wholesome Yum vs Wild Harvest · Bay Area shelf head-to-head
Wholesome Yum and Wild Harvest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wild Harvest carries more Brand PowerWild Harvest is in more Bay Area grocersWild Harvest fields the deeper lineupWholesome Yum sits further up the premium end
Wholesome Yum
Wild Harvest
20
brand power
53
4
products
56
3
categories
25
4
subcategories
28
3
grocers
9
$1.35
price per oz
36.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wholesome Yum▭ Wild Harvest
Distribution · 30% of score13·38
W
W
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score28·99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wholesome Yum
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wholesome Yum · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wholesome Yum · Wild Harvest
