Wholly Balls! vs Urban Remedy · Bay Area shelf head-to-head
Wholly Balls! and Urban Remedy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Urban Remedy carries more Brand PowerUrban Remedy is in more Bay Area grocersUrban Remedy fields the deeper lineup
Wholly Balls!
Urban Remedy
21
brand power
59
8
products
65
2
categories
21
2
grocers
8
$2.63
price per oz
$2.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wholly Balls!▭ Urban Remedy
Distribution · 30% of score8·33
W
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wholly Balls!
no top category Urban Remedy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Wholly Balls! · 0
no exclusive doors — everywhere Wholly Balls! is, Urban Remedy is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wholly Balls! · Urban Remedy