Woodstock vs Zergut · Bay Area shelf head-to-head
Woodstock and Zergut, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Woodstock carries more Brand PowerWoodstock is in more Bay Area grocersWoodstock fields the deeper lineupWoodstock sits further up the premium end
Woodstock
Zergut
64
brand power
25
138
products
7
25
categories
4
16
grocers
2
59.7¢
price per oz
33.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Woodstock▭ Zergut
Distribution · 30% of score67·8
Z
carried in 16 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Woodstock
only Zergut
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Woodstock · Zergut
