Zen vs Urban Remedy · Bay Area shelf head-to-head
Zen and Urban Remedy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Urban Remedy carries more Brand PowerZen is in more Bay Area grocersUrban Remedy fields the deeper lineupUrban Remedy sits further up the premium end
Zen
Urban Remedy
25
brand power
59
4
products
65
2
categories
21
10
grocers
8
52.9¢
price per oz
$2.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zen▭ Urban Remedy
Distribution · 30% of score42·33
Z
carried in 10 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Zen · 5
only Urban Remedy · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zen · Urban Remedy
