Reading the shelf…
Bar Harbor is a premium grocery brand specializing in canned seafood and small-batch soups inspired by New England's coastal traditions. Known for its sustainably harvested products, Bar Harbor offers a range of items including smoked herring, sardines, salmon, and various chowders and bisques. The brand emphasizes natural ingredients and eco-friendly packaging, using tin-free steel cans and recycled materials.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 15 of 24 Bay Area grocers. how many stores stock the brand.
12 products in the catalog. how deep the product line is (saturating).
spans 4 categories · 5 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Bar Harbor (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Bar Harbor · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Bar Harbor in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Bar Harbor product in stock, cheapest first.
Bay Area grocers where neither the digital catalog nor our shelf photos show Bar Harbor· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Bar Harbor Clam Chowder, New England Style, Condensed · its most-distributed SKU (8 doors) in Canned Soup, the biggest opening. The closest open door is Falletti Foods · 4 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 53% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
32 storefronts across 15 grocers carry it · tap a pin to open the store.
already on that shelf: progresso, amy's kitchen, pacific foods
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Bar Harborthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Canned Sardines, Canned Soup, Other Broths
open here: Canned Herring, Canned Soup, Other Broths
open here: Canned Herring, Canned Sardines
open here: Canned Herring, Canned Sardines
open here: Canned Sardines, Other Broths
open here: Canned Sardines, Canned Soup
open = the store meaningfully carries that category (real depth, not a token SKU) and Bar Harbor sells it elsewhere but has no SKU here.