Reading the shelf…
Bonafide Provisions specializes in high-quality, organic frozen bone broths and stocks, known for their taste and nutritional benefits. Their products are designed to support immunity and overall health, offering a convenient and nutritious option for consumers. The brand has received positive reviews for its taste and quality.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
13 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 4 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Bonafide Provisions (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Bonafide Provisions · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Bonafide Provisions in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Bonafide Provisions product in stock, cheapest first.













Bay Area grocers where neither the digital catalog nor our shelf photos show Bonafide Provisions· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Bonafide Provisions Beef Bone Broth, No Salt Added, Organic · its most-distributed SKU (3 doors) in Bone Broth, the biggest opening. The closest open door is Mollie Stone's Markets · 5 rivals already on that shelf.
~35% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 18% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
25 storefronts across 11 grocers carry it · tap a pin to open the store.
already on that shelf: pacific foods, kettle & fire, aneto
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Bonafide Provisionsthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Bone Broth, Chicken Broth, Vegetable Broth
open here: Bone Broth, Chicken Broth, Vegetable Broth
open here: Bone Broth, Chicken Broth, Vegetable Broth
open here: Bone Broth, Chicken Broth, Vegetable Broth
open here: Bone Broth, Chicken Broth
open here: Bone Broth
open = the store meaningfully carries that category (real depth, not a token SKU) and Bonafide Provisions sells it elsewhere but has no SKU here.