Bonne Maman at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Bonne Maman is a French brand celebrated for its traditional, homemade-style jams, marmalades, and desserts.
It’s already on the shelf here, with 16 SKUs across 4 categories. The growth is depth and breadth: 2 categories to widen and 2 new doors to enter.
Lead with Blackberry Jelly in Jams And Jellies.
Falletti Foods stocks jams and jellies thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 9 other Bay Area grocers.
The more differentiated opening is jams and jellies: Falletti Foods stocks only 8 there, so Bonne Maman Blackberry Jelly stands out rather than blending in.
Falletti Foods merchandises 8 of the 10 categories the brand sells.
non-gmo, vegan against the store's assortment lean.
brand excitement 50/100.
enters a thin jams and jellies shelf as a point of difference.
The full runway
Every category Bonne Maman plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 12 of 20 SKUs. Room to widen the line.
On shelf here, but only 1 of 5 SKUs. Room to widen the line.
How it prices
Where it would price in jams and jellies. Each dot is a product on the shelf, by its cost per oz (hover for which). Bonne Maman (orange) sits above the shelf.
What to bring to expand
Bonne Maman’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
