Bragg at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Bragg is a well-established brand known for its commitment to natural wellness, offering products like apple cider vinegar, olive oil, and nutritional supplements.
It’s already on the shelf here, with 17 SKUs across 8 categories. The growth is depth and breadth: 2 categories to widen and 1 new door to enter.
Lead with Apple Cider Vinegar, Organic, Raw-Unfiltered in Apple Cider Vinegar.
Sprouts Farmers Market stocks apple cider vinegar thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
Sprouts Farmers Market carries other seasoning mixes in real depth, 45 SKUs against a fleet median of 15.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is apple cider vinegar: Sprouts Farmers Market stocks only 11 there, so Bragg Apple Cider Vinegar, Organic, Raw-Unfiltered stands out rather than blending in. Lead with the apple cider vinegar, and position the other seasoning mixes as a finishing or gift item.
Sprouts Farmers Market merchandises 10 of the 10 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 65/100.
enters a thin apple cider vinegar shelf as a point of difference.
The full runway
Every category Bragg plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 6 of 10 SKUs. Room to widen the line.
On shelf here, but only 3 of 5 SKUs. Room to widen the line.
How it prices
Where it would price in apple cider vinegar. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Bragg (orange) sits well above the shelf.
What to bring to expand
Bragg’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
