Cabot at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Cabot is a renowned cheese brand known for its high-quality cheddar products, produced by the Cabot Creamery Cooperative.
It’s already on the shelf here, with 22 SKUs across 5 categories. The growth is depth and breadth: 3 categories to widen and 3 new doors to enter, replicated across all 2 stores.
Lead with 4 Cheese Mexican Shredded Cheese 8 oz in Cheese Blend.
Berkeley Bowl stocks cheese blend thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Berkeley Bowl carries greek & icelandic yogurt in real depth, 170 SKUs against a fleet median of 36, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is cheese blend: Berkeley Bowl stocks only 9 there, so Cabot 4 Cheese Mexican Shredded Cheese 8 oz stands out rather than blending in. Lead with the cheese blend, and position the greek & icelandic yogurt as a finishing or gift item.
Berkeley Bowl merchandises 9 of the 9 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 50/100.
enters a thin cheese blend shelf as a point of difference.
The full runway · across 2 stores
Every category Cabot plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 16 of 31 SKUs. Room to widen the line.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
How it prices
Where it would price in cheese blend. Each dot is a product on the shelf, by its cost per oz (hover for which).
What to bring to expand
Cabot’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
