Califia Farms at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Califia Farms is a Los Angeles-based company specializing in plant-based dairy alternatives, including almond and oat milks, creamers, and ready-to-drink coffees.
It’s already on the shelf here, with 33 SKUs across 8 categories. The growth is depth and breadth: 4 categories to widen and 3 new doors to enter.
Lead with Organic Oat Milk Barista in Oat Milk.
Sprouts Farmers Market stocks oat milk thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 8 other Bay Area grocers.
Sprouts Farmers Market carries coffee creamers in real depth, 71 SKUs against a fleet median of 13, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Sprouts Farmers Market merchandises 12 of the 13 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 75/100.
the categories it plays in are already deep here.
The full runway
Every category Califia Farms plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 9 of 19 SKUs. Room to widen the line.
On shelf here, but only 7 of 12 SKUs. Room to widen the line.
How it prices
Where it would price in oat milk. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Califia Farms (orange) sits well above the shelf.
What to bring to expand
Califia Farms’ SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 33
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
