Campbell's at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Campbell's: The Campbell's Company, originally founded in 1869 in Camden, New Jersey, is a prominent food and beverage manufacturer known for its wide range of products beyond its iconic soups.
It’s already on the shelf here, with 27 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 5 new doors to enter, replicated across all 2 stores.
Lead with 100% Tomato Juice in Vegetable Juice.
Pacific Market stocks vegetable juice thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
Pacific Market carries canned soup in real depth, 116 SKUs against a fleet median of 44, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Pacific Market merchandises 9 of the 10 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 40/100.
the categories it plays in are already deep here.
The full runway · across 2 stores
Every category Campbell's plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 25 of 119 SKUs. Room to widen the line.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
How it prices
Where it would price in vegetable juice. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Campbell's (orange) sits below the shelf.
What to bring to expand
Campbell's’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 27
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
