Campbell's at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Campbell's: The Campbell's Company, originally founded in 1869 in Camden, New Jersey, is a prominent food and beverage manufacturer known for its wide range of products beyond its iconic soups.
It’s already on the shelf here, with 62 SKUs across 5 categories. The growth is depth and breadth: 3 categories to widen and 4 new doors to enter.
United Markets merchandises 9 of the 10 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 40/100.
the categories it plays in are already deep here.
The full runway
Every category Campbell's plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 53 of 119 SKUs. Room to widen the line.
On shelf here, but only 4 of 5 SKUs. Room to widen the line.
How it prices
Where it would price in gravies. Each dot is a product on the shelf, by its cost per oz (hover for which). Campbell's (orange) sits below the shelf.
What to bring to expand
Campbell's’ SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 62
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
