Cascadian Farm at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Cascadian Farm is an American brand that specializes in organic food products, founded in 1972 in the Cascade Mountains of Washington State.
It’s already on the shelf here, with 28 SKUs across 15 categories. The growth is depth and breadth: 7 categories to widen and 2 new doors to enter.
Lead with Organic Frozen Strawberries in Frozen Strawberries.
United Markets stocks frozen strawberries thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
United Markets carries cereal in real depth, 171 SKUs against a fleet median of 56, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is frozen strawberries: United Markets stocks only 5 there, so Cascadian Farm Organic Frozen Strawberries stands out rather than blending in. Lead with the frozen strawberries, and position the cereal as a finishing or gift item.
United Markets merchandises 20 of the 22 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
enters a thin frozen strawberries shelf as a point of difference.
The full runway
Every category Cascadian Farm plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 6 of 22 SKUs. Room to widen the line.
How it prices
Where it would price in frozen strawberries. Each dot is a product on the shelf, by its cost per oz (hover for which). Cascadian Farm (orange) sits well above the shelf.
What to bring to expand
Cascadian Farm’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 28
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
