Chosen Foods at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Chosen Foods is a brand that specializes in avocado oil and avocado oil-based products.
It’s already on the shelf here, with 9 SKUs across 5 categories. The growth is depth and breadth: 3 categories to widen and 3 new doors to enter.
Lead with Steakhouse Caesar Dressing and Dip in Caesar Dressing.
Community Market CA stocks caesar dressing thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is caesar dressing: Community Market CA stocks only 3 there, so Chosen Foods Steakhouse Caesar Dressing and Dip stands out rather than blending in.
Community Market CA merchandises 9 of the 11 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 70/100.
enters a thin caesar dressing shelf as a point of difference.
The full runway
Every category Chosen Foods plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 10 SKUs. Room to widen the line.
On shelf here, but only 2 of 8 SKUs. Room to widen the line.
What to bring to expand
Chosen Foods’ SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
