Chosen Foods at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Chosen Foods is a brand that specializes in avocado oil and avocado oil-based products.
It’s already on the shelf here, with 20 SKUs across 9 categories. The growth is depth and breadth: 4 categories to widen and 1 new door to enter.
Lead with Pure Avocado Cooking Oil in Avocado Oil.
Sprouts Farmers Market stocks avocado oil thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is avocado oil: Sprouts Farmers Market stocks only 12 there, so Chosen Foods Pure Avocado Cooking Oil stands out rather than blending in.
Sprouts Farmers Market merchandises 11 of the 11 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 70/100.
enters a thin avocado oil shelf as a point of difference.
The full runway
Every category Chosen Foods plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 7 of 8 SKUs. Room to widen the line.
On shelf here, but only 5 of 10 SKUs. Room to widen the line.
How it prices
Where it would price in avocado oil. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Chosen Foods (orange) sits above the shelf.
What to bring to expand
Chosen Foods’ SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
