Del Monte at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Del Monte is a well-known brand specializing in canned vegetables and fruits. Their product line includes items such as canned corn, green beans, and premium pineapple.
It’s already on the shelf here, with 6 SKUs across 4 categories. The growth is depth and breadth: 4 categories to widen and 7 new doors to enter.
Lead with FRESH CUT Canned Beets Sliced, Canned Vegetables in Canned Beets.
Falletti Foods stocks canned beets thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is canned beets: Falletti Foods stocks only 1 there, so Del Monte FRESH CUT Canned Beets Sliced, Canned Vegetables stands out rather than blending in.
Falletti Foods merchandises 18 of the 28 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 40/100.
enters a thin canned beets shelf as a point of difference.
The full runway
Every category Del Monte plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 7 SKUs. Room to widen the line.
What to bring to expand
Del Monte’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
