Go Raw at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Go Raw is a brand focused on creating simple, wholesome, and craveable seed-based snacks.
Go Raw isn’t on United Markets’ shelf yet. The opening: 8 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Organic, Sprouted, Italian Herb Salad Toppers in Salad Toppings.
United Markets stocks salad toppings thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
United Markets carries granola in real depth, 87 SKUs against a fleet median of 41, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is salad toppings: United Markets stocks only 5 there, so Go Raw Organic, Sprouted, Italian Herb Salad Toppers stands out rather than blending in. Lead with the salad toppings, and position the granola as a finishing or gift item.
United Markets merchandises 8 of the 10 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 70/100.
enters a thin salad toppings shelf as a point of difference.
The full runway
Every category Go Raw plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
What to bring to land
Go Raw’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
