Graza at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Graza is a Brooklyn-based company founded in 2021, specializing in single-origin extra virgin olive oil sourced from 100% Picual olives in Jaén, Andalusia, Spain.
It’s already on the shelf here, with 7 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen and 2 new doors to enter, replicated across all 2 stores.
Lead with Garlic Olive Oil Aioli in Aioli.
Pacific Market stocks aioli thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
Pacific Market carries potato chips in real depth, 109 SKUs against a fleet median of 46.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is aioli: Pacific Market stocks only 9 there, so Graza Garlic Olive Oil Aioli stands out rather than blending in. Lead with the aioli, and position the potato chips as a finishing or gift item.
Pacific Market merchandises 6 of the 6 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 90/100.
enters a thin aioli shelf as a point of difference.
The full runway · across 2 stores
Every category Graza plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 5 of 11 SKUs. Room to widen the line.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
What to bring to expand
Graza’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
