Heinz at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Heinz is a renowned brand known for its wide range of condiments, including ketchup, mustard, and sauces, as well as canned beans.
It’s already on the shelf here, with 16 SKUs across 7 categories. The growth is depth and breadth: 4 categories to widen and 3 new doors to enter, replicated across all 2 stores.
Lead with All Natural Distilled White Vinegar in White Vinegar.
Pacific Market stocks white vinegar thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Pacific Market carries ketchup in real depth, 17 SKUs against a fleet median of 6, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is white vinegar: Pacific Market stocks only 5 there, so Heinz All Natural Distilled White Vinegar stands out rather than blending in. Lead with the white vinegar, and position the ketchup as a finishing or gift item.
Pacific Market merchandises 11 of the 13 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 25/100.
enters a thin white vinegar shelf as a point of difference.
The full runway · across 2 stores
Every category Heinz plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 7 of 19 SKUs. Room to widen the line.
On shelf here, but only 3 of 4 SKUs. Room to widen the line.
What to bring to expand
Heinz’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
