Kettle & Fire at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Kettle & Fire is a brand specializing in premium bone broths and cooking fats, known for using high-quality, organic ingredients.
It’s already on the shelf here, with 17 SKUs across 5 categories. The growth is depth and breadth: 1 category to widen and 1 new door to enter, replicated across all 2 stores.
Lead with Organic Turmeric Ginger Bone Broth in Bone Broth.
Berkeley Bowl stocks bone broth thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
Berkeley Bowl carries chicken broth in real depth, 39 SKUs against a fleet median of 14.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Berkeley Bowl merchandises 6 of the 6 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 75/100.
the categories it plays in are already deep here.
The full runway · across 2 stores
Every category Kettle & Fire plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 10 of 20 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in bone broth. Each dot is a product on the shelf, by its cost per oz (hover for which). Kettle & Fire (orange) sits in line with the shelf.
What to bring to expand
Kettle & Fire’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 16 of 17
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
