Kinder's at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Kinder's is a brand specializing in a wide range of seasonings, dry rubs, and BBQ sauces designed to enhance the flavor of various dishes.
It’s already on the shelf here, with 25 SKUs across 9 categories. The growth is depth and breadth: 5 categories to widen and 8 new doors to enter.
Lead with Grilled Chicken with Sea Salt, Garlic and Herbs Seasoning in Poultry Seasoning.
United Markets stocks poultry seasoning thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
United Markets carries barbecue sauces in real depth, 50 SKUs against a fleet median of 14, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is poultry seasoning: United Markets stocks only 5 there, so Kinder's Grilled Chicken with Sea Salt, Garlic and Herbs Seasoning stands out rather than blending in. Lead with the poultry seasoning, and position the barbecue sauces as a finishing or gift item.
United Markets merchandises 17 of the 17 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
an established national brand with proven demand.
enters a thin poultry seasoning shelf as a point of difference.
The full runway
Every category Kinder's plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 8 of 28 SKUs. Room to widen the line.
On shelf here, but only 4 of 27 SKUs. Room to widen the line.
What to bring to expand
Kinder's’ SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 25
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
