Lundberg Family Farms at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Lundberg Family Farms is a family-owned company that specializes in organic rice and rice-based products, founded in 1937 and based in Richvale, California.
It’s already on the shelf here, with 27 SKUs across 11 categories. The growth is depth and breadth: 9 categories to widen and 1 new door to enter.
Lead with Gourmet Wild Blend Rice in Wild Rice.
Community Market CA stocks wild rice thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 13 other Bay Area grocers.
Community Market CA carries shelf stable prepared meals in real depth, 20 SKUs against a fleet median of 8, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is wild rice: Community Market CA stocks only 1 there, so Lundberg Family Farms Gourmet Wild Blend Rice stands out rather than blending in. Lead with the wild rice, and position the shelf stable prepared meals as a finishing or gift item.
Community Market CA merchandises 13 of the 13 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 58/100.
enters a thin wild rice shelf as a point of difference.
The full runway
Every category Lundberg Family Farms plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 13 of 22 SKUs. Room to widen the line.
On shelf here, but only 2 of 11 SKUs. Room to widen the line.
What to bring to expand
Lundberg Family Farms’ SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 27
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
