Melissa's at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Melissa's is a grocery brand known for its diverse range of specialty produce, including potatoes, nuts, and other unique fruits and vegetables.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 7 new doors to enter, replicated across all 2 stores.
Lead with Organic Sun-Dried Tomato Polenta in Polenta.
Pacific Market stocks polenta thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is polenta: Pacific Market stocks only 1 there, so Melissa's Organic Sun-Dried Tomato Polenta stands out rather than blending in.
Pacific Market merchandises 14 of the 44 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 40/100.
enters a thin polenta shelf as a point of difference.
The full runway · across 2 stores
Every category Melissa's plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Melissa's’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
