Montebello at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
It’s already on the shelf here, with 5 SKUs across 4 categories. The growth is depth and breadth: 1 category to widen and 6 new doors to enter, replicated across all 2 stores.
Lead with Tricolor Fusilli in Fusilli Pasta.
Pacific Market stocks fusilli pasta thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is fusilli pasta: Pacific Market stocks only 13 there, so Montebello Tricolor Fusilli stands out rather than blending in.
Pacific Market merchandises 10 of the 10 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 30/100.
enters a thin fusilli pasta shelf as a point of difference.
The full runway · across 2 stores
Every category Montebello plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in fusilli pasta. Each dot is a product on the shelf, by its cost per oz (hover for which). Montebello (orange) sits in line with the shelf.
What to bring to expand
Montebello’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
