Pepperidge Farm at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Pepperidge Farm is a well-known brand specializing in cookies and crackers. It offers a variety of baked snacks, including the popular Goldfish crackers and Milano cookies.
It’s already on the shelf here, with 7 SKUs across 4 categories. The growth is depth and breadth: 2 categories to widen and 7 new doors to enter, replicated across all 2 stores.
Lead with Frozen Garlic Bread in Frozen Garlic Bread.
Pacific Market stocks frozen garlic bread thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is frozen garlic bread: Pacific Market stocks only 2 there, so Pepperidge Farm Frozen Garlic Bread stands out rather than blending in.
Pacific Market merchandises 11 of the 15 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 50/100.
enters a thin frozen garlic bread shelf as a point of difference.
The full runway · across 2 stores
Every category Pepperidge Farm plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
What to bring to expand
Pepperidge Farm’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
