Pillsbury at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Pillsbury is a well-known brand specializing in refrigerated and ready-to-bake dough products. Their offerings include cookie dough, crescent rolls, pie crusts, and more.
It’s already on the shelf here, with 8 SKUs across 4 categories. The growth is depth and breadth: 4 categories to widen and 2 new doors to enter, replicated across all 6 stores.
Lead with Grands! Flaky Layers Original Biscuits in Biscuit Doughs.
Target stocks biscuit doughs thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is biscuit doughs: Target stocks only 1 there, so Pillsbury Grands! Flaky Layers Original Biscuits stands out rather than blending in.
Target merchandises 7 of the 15 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 30/100.
enters a thin biscuit doughs shelf as a point of difference.
The full runway · across 6 stores
Every category Pillsbury plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 10 SKUs. Room to widen the line.
On shelf here, but only 2 of 10 SKUs. Room to widen the line.
What to bring to expand
Pillsbury’s SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →
