Semifreddi’s at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Semifreddi’s: Semifreddi's is an artisan bakery known for its European-style breads and pastries, offering a diverse selection of over 50 varieties.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen and 5 new doors to enter, replicated across all 2 stores.
Lead with Kalamata Olive Crostini in Croutons.
Pacific Market stocks croutons thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 11 other Bay Area grocers.
The more differentiated opening is croutons: Pacific Market stocks only 2 there, so Semifreddi’s Kalamata Olive Crostini stands out rather than blending in.
Pacific Market merchandises 9 of the 14 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 55/100.
enters a thin croutons shelf as a point of difference.
The full runway · across 2 stores
Every category Semifreddi’s plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Semifreddi’s’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
