Sierra Nevada Cheese Co. at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Sierra Nevada Cheese Co.: Sierra Nevada Cheese Company is an artisan dairy producer based in Willows, California, known for its handcrafted goat and cow dairy products.
It’s already on the shelf here, with 3 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen and 9 new doors to enter.
Lead with Sierra Nevada Creamy Jack Cheese, Organic, Jalapeno in Pepperjack Cheese.
Driver's Market stocks pepperjack cheese thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is pepperjack cheese: Driver's Market stocks only 3 there, so Sierra Nevada Creamy Jack Cheese, Organic, Jalapeno stands out rather than blending in.
Driver's Market merchandises 16 of the 23 categories the brand sells.
grass-fed, non-gmo, organic against the store's assortment lean.
brand excitement 45/100.
enters a thin pepperjack cheese shelf as a point of difference.
The full runway
Every category Sierra Nevada Cheese Co. plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 7 SKUs. Room to widen the line.
On shelf here, but only 1 of 5 SKUs. Room to widen the line.
What to bring to expand
Sierra Nevada Cheese Co.’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
