Straus Family Creamery at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Straus Family Creamery is a pioneering certified organic dairy company based in Petaluma, California, established in 1994 as the first 100% certified organic creamery in the United States.
It’s already on the shelf here, with 11 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen and 9 new doors to enter.
Sprouts Farmers Market merchandises 11 of the 12 categories the brand sells.
grass-fed, non-gmo, organic against the store's assortment lean.
brand excitement 55/100.
maps onto categories the store already runs.
The full runway
Every category Straus Family Creamery plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 7 of 21 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Straus Family Creamery’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
