Sweet Creek Foods at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
It’s already on the shelf here, with 8 SKUs across 3 categories. The growth is depth and breadth: 1 category to widen and 5 new doors to enter.
Lead with Organic Enchilada Red Sauce in Enchilada Sauces.
Community Market CA stocks enchilada sauces thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
The more differentiated opening is enchilada sauces: Community Market CA stocks only 4 there, so Sweet Creek Foods Organic Enchilada Red Sauce stands out rather than blending in.
Community Market CA merchandises 8 of the 8 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 30/100.
enters a thin enchilada sauces shelf as a point of difference.
The full runway
Every category Sweet Creek Foods plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 5 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in enchilada sauces. Each dot is a product on the shelf, by its cost per oz (hover for which). Sweet Creek Foods (orange) sits well above the shelf.
What to bring to expand
Sweet Creek Foods’ SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
