Terrapin Ridge Farms at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Terrapin Ridge Farms is a specialty food brand known for its diverse range of sauces, condiments, and gourmet products.
It’s already on the shelf here, with 3 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen and 7 new doors to enter, replicated across all 2 stores.
Lead with Sriracha Aioli Garnishing Squeeze in Aioli.
Berkeley Bowl stocks aioli thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
Berkeley Bowl carries hot sauces in real depth, 104 SKUs against a fleet median of 27.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is aioli: Berkeley Bowl stocks only 7 there, so Terrapin Ridge Farms Sriracha Aioli Garnishing Squeeze stands out rather than blending in. Lead with the aioli, and position the hot sauces as a finishing or gift item.
Berkeley Bowl merchandises 11 of the 11 categories the brand sells.
non-gmo, vegan, vegetarian against the store's assortment lean.
brand excitement 60/100.
enters a thin aioli shelf as a point of difference.
The full runway · across 2 stores
Every category Terrapin Ridge Farms plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 5 SKUs. Room to widen the line.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
What to bring to expand
Terrapin Ridge Farms’ SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
