Abbot's vs Hodo · Bay Area shelf head-to-head
Abbot's and Hodo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hodo carries more Brand PowerHodo is in more Bay Area grocersHodo fields the deeper lineup
Abbot's
Hodo
40
brand power
57
8
products
19
4
categories
6
5
subcategories
7
9
grocers
17
$1.06
price per oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Abbot's▭ Hodo
Distribution · 30% of score38·71
carried in 9 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Alternatives3 vs 2 SKUs
2% of shelf
only Abbot's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Abbot's · 1
only Hodo · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Abbot's · Hodo
