Abbot's vs Upton's Naturals · Bay Area shelf head-to-head
Abbot's and Upton's Naturals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Upton's Naturals carries more Brand PowerUpton's Naturals fields the deeper lineupAbbot's sits further up the premium end
Abbot's
Upton's Naturals
40
brand power
57
8
products
23
4
categories
8
5
subcategories
8
9
grocers
9
$1.06
price per oz
96.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Abbot's▭ Upton's Naturals
Distribution · 30% of score38·38
carried in 9 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Alternatives3 vs 4 SKUs
2% of shelf
only Abbot's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Abbot's · 2
only Upton's Naturals · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Abbot's · Upton's Naturals
