Alce Nero vs Divina · Bay Area shelf head-to-head
Alce Nero and Divina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divina carries more Brand PowerDivina is in more Bay Area grocersDivina fields the deeper lineup
Alce Nero
Divina
33
brand power
69
13
products
77
6
categories
14
7
subcategories
20
3
grocers
20
86.4¢
price per oz
$1.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alce Nero▭ Divina
Distribution · 30% of score13·83
A
carried in 3 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score66·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Tomatoes1 vs 1 SKUs
A
<1% of shelf
only Alce Nero
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Alce Nero · 0
no exclusive doors — everywhere Alce Nero is, Divina is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alce Nero · Divina
