Amy's Kitchen vs Bar Harbor · Bay Area shelf head-to-head
Amy's Kitchen and Bar Harbor, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Amy's Kitchen carries more Brand PowerAmy's Kitchen is in more Bay Area grocersAmy's Kitchen fields the deeper lineupAmy's Kitchen sits further up the premium end
Amy's Kitchen
Bar Harbor
69
brand power
41
139
products
12
14
categories
4
22
subcategories
5
19
grocers
15
77.5¢
price per oz
89.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amy's Kitchen▭ Bar Harbor
Distribution · 30% of score79·63
carried in 19 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amy's Kitchen
only Bar Harbor
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amy's Kitchen · Bar Harbor
