Ancient Harvest vs Bionaturae · Bay Area shelf head-to-head
Ancient Harvest and Bionaturae, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bionaturae carries more Brand PowerAncient Harvest is in more Bay Area grocersBionaturae fields the deeper lineupAncient Harvest sits further up the premium end
Ancient Harvest
Bionaturae
51
brand power
61
15
products
40
2
categories
9
7
subcategories
19
19
grocers
18
52.4¢
price per oz
44.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ancient Harvest▭ Bionaturae
Distribution · 30% of score79·75
B
carried in 19 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ancient Harvest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ancient Harvest · Bionaturae
