Annie Chun's vs Ocean's Halo · Bay Area shelf head-to-head
Annie Chun's and Ocean's Halo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ocean's Halo carries more Brand PowerOcean's Halo is in more Bay Area grocersOcean's Halo fields the deeper lineupOcean's Halo sits further up the premium end
Annie Chun's
Ocean's Halo
29
brand power
56
22
products
25
5
categories
12
7
subcategories
14
9
grocers
13
78.1¢
price per oz
$1.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Annie Chun's▭ Ocean's Halo
Distribution · 30% of score38·54
carried in 9 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Meals4 vs 2 SKUs
only Annie Chun's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Annie Chun's · 3
only Ocean's Halo · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Annie Chun's · Ocean's Halo
